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Inspired by Jacksonville. Engineered for real life.
VISION STRONG DUVAL — Join the Citywide Movement for Better Vision Health
A historic partnership with the Jacksonville Jaguars, the City of Jacksonville, and Firstline by Bon Vivant Safety Eyewear. Together, we’re protecting the vision of Duval’s workforce, veterans, students, and frontline heroes — because strong vision powers strong communities.
“Every pair of Firstline goggles protects eyes, supports local programs, and powers the Vision Strong Duval movement.”
VISION STRONG DUVAL is more than eyewear — it’s measurable impact. Every pair of Firstline goggles protects eyes, empowers communities, and advances local vision health.
100,000+
Workers, students, and veterans seeing safely every day with Firstline goggles.
25+
Local employers, schools, and community partners actively protecting their teams and neighborhoods.
10,000+
Duval Fade Safety Goggles available for purchase by Jacksonville Jaguar fans, spreading pride and protection.
100,000
Safety goggles purchased by corporate partners and gifted to City of Jacksonville, veterans, and youth.
Join the movement. Protect Duval’s vision with us.
JOIN THE MOVEMENT
Why It Matters
The Problem
60%
Of Duval’s workforce isn’t wearing protective eyewear—even on the job.
1 of 3
is missing routine vision care that impacts learning.
Risk
face higher risks of chronic eye disease and vision loss.
The Impact
Preventable injuries and lifelong damage.
Reduced productivity at work and performance in school.
The harshest toll on Black, brown, and working-class communities.
The Opportunity
We don’t accept this as the status quo. With Jacksonville leading the way, we’re proving that vision health can be protected—and lives can be transformed. Together
Anthony B. Miles: From Submarine Force to Vision Strong™ Duval
Anthony B. Miles brings the discipline and precision of the U.S. Navy Trident Nuclear Submarine Force into a mission to protect vision across Duval County. From serving aboard the USS Alaska (SSBN 732 Blue) to founding Firstline, Anthony has always been driven by one principle: safeguarding lives. Vision Strong Duval carries that commitment forward, uniting schools, job sites, and communities under one shared goal — to protect 100,000 lives through better vision safety. His story is more than leadership; it’s the credibility and trust that anchors a citywide movement.
Stand with Anthony — Join the Vision Strong™ Movement.
JOIN THE MOVEMENT
Who’s In? Founding Collaborators
This historic initiative is powered by three founding collaborators committed to protecting the eyes of Duval’s workforce, veterans, students, and frontline heroes.
Who Stands With Us? Founding Partners
Vision Strong Duval isn’t just a campaign — it’s a movement to protect sight, pride, and progress across our city. The first to stand with us are leaders who share a vision for safer classrooms, stronger workplaces, and healthier communities. Their commitment ensures Jacksonville sets the standard for workforce and community eye health.
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Reserved for further Partner
Shop the Duval Fade Collection
Elevate your everyday with safety goggles engineered for Jacksonville living. Stand out, feel confident, and keep your vision strong—no compromises.
Shop Now
Sponsor a Local Worker
Protect a life. Amplify your impact.
Single Pair — $39
Turn $39 into lasting impact. Firstline Co-Founders subsidize $40 of the $79 cost. Your gift equips an essential worker with premium, high-performance safety goggles—protecting eyes, boosting confidence, and keeping our city moving safely.
6-Pack — $234
Sponsor six workers for maximum community impact. Firstline Co-Founders subsidize $384 of the $618 cost. Join a movement that strengthens Jacksonville’s frontline teams.
Activate Your Workplace
Stronger teams start with stronger vision.
Join the Employer Activation Challenge to outfit your workforce with Firstline goggles. Reduce injuries, boost productivity, and show Jacksonville what true leadership looks like.
Get Started
Duval Fade Collection
Everyday pride, built for Jacksonville.
Jacksonville
Ponte Vedra
Desert Storm
High-Performance / Pro Protection
Engineered for the Frontline, Ready for Anything
IR Protection – 627543
IR Protection – 628669
IR Protection – 628670
IR Protection – 628671
“With help from the Jaguars, City of Jacksonville, and mission-aligned employers, we’re rolling out a countywide activation—gifting and subsidizing thousands of premium goggles across frontline professions and communities in need.”
Trusted by Those Who
Protect and Serve
From frontline workers to Jacksonville employers and veterans, Vision Strong Duval is making a real difference. Hear directly from the people whose eyes, work, and communities benefit every day.
John D.
Veteran
“These goggles keep me safe on the job.”
John D.
Veteran
“These goggles keep me safe on the job.”
John D.
Veteran
“These goggles keep me safe on the job.”
John D.
Veteran
“These goggles keep me safe on the job.”
John D.
Veteran
“These goggles keep me safe on the job.”
Take Action Today
How can you take part in this initiative
Activate Your Workforce
Employers: Join our Employer Activation Challenge and protect your workforce.
Sponsor a Worker
Every $39 donated outfits a Duval essential worker with premium Firstline goggles.
DUVAL is Vision Strong
This is what it looks like when a city protects its people.
