Privacy Policy

This Privacy Policy applies to personal information collected online by FirstLine by Bon Vivant Safety Eyewear Company, Inc. and its affiliates and brands (collectively, “FirstLine”, “we”, “our”, or “us”). “Sites” refers to any of our microsites, mobile websites, and platforms we operate or use that expressly adopt, display, or link to this Privacy Policy.

It also applies to personal information we collect in connection with our pages on social media sites, such as Facebook®, Twitter®, LinkedIn®, Instagram®, or others (collectively referred to as our “Social Media Pages”).

We do not knowingly collect or maintain personal information from children under the age of 13 without the consent of a parent or guardian.

1. What information do we collect about you on our Sites and Social Media Pages?

We may collect information about you from a variety of sources, including when you provide us information, when we observe or collect information through technology, when we receive information about you from third parties, and/or when we collect information on our Social Media Pages.

Information You Provide

We may ask you to provide information about yourself directly to our Sites, such as:

  • Name
  • Address
  • Email address
  • Telephone number
  • Payment information
  • Username and password
  • Personal preferences
  • Responses to surveys

We may also allow you to use your personal social media account (“Personal Social Media Account”) to provide information to us when you participate in certain features on our Sites. This information may include any information you have shared on your Personal Social Media Accounts, including:

  • Name
  • Profile picture
  • Gender
  • Networks
  • User ID
  • List of friends
  • Language
  • Birthday
  • Education
  • Work history
  • Address
  • Interests and likes
  • Country

It is possible that we may continue collecting this information from your Personal Social Media Accounts if it is updated by you later.

You may choose not to provide certain requested information, but this may limit your ability to use some features on our Sites.

Information Observed or Collected Through Technology

Navigational Information

We and our third-party service providers may collect navigational information when you use our Sites, including:

  • Browser type and version
  • Operating system
  • Internet service provider
  • IP address
  • Pages requested and viewed
  • Time spent on our Sites

For mobile websites and apps, we may also collect device-specific technical information such as screen size and cookie support.

Location Information

Our Sites and emails may collect location information for specific features, such as:

  • Email: IP Address can be used to determine your postal code to tailor email content.

Cookies and Other Technologies

We and our service providers may use cookies, pixels, and web beacons to recognize you, perform analytics, personalize your experience, and serve advertisements.

Cookies help us:

  • Count visitors and distinguish new from repeat visitors
  • Save user preferences
  • Track trends and activity

Advertisers may also use cookies and web beacons to serve and monitor advertisements on our Sites.

Information Obtained from Third Parties

We may combine information collected from other sources with information we have collected on our Sites or Social Media Pages.

Information Collected on Our Social Media Pages

Personal information may be collected directly by us on our Social Media Pages, similar to what is described above. Social media platforms themselves may also collect personal information; this Privacy Policy does not cover their practices.

2. How do we use the information we collect about you?

We use the information to personalize your experience, improve our Sites, and communicate with you. Uses include:

  • Opening and managing online accounts
  • Servicing customers
  • Advertising and marketing (email, text, mail)
  • Personalizing your experience on our Sites
  • Responding to inquiries
  • Conducting surveys, promotions, and contests
  • Fulfilling orders or requests

Navigational information and cookies are used to:

  • Analyze Site performance and usage
  • Personalize your experience
  • Serve targeted advertisements
  • Measure advertising effectiveness

We may also use third-party analytics providers such as Google Analytics to better understand your interaction with our Sites and Social Media Pages.

3. Do we share your information with third parties?

We may share personal information with:

  • Contractors, vendors, and affiliates to provide products and services
  • Service providers to perform tasks on our behalf (e.g., advertising, analytics, cloud services)
  • Third parties to fulfill transactions or verify accounts
  • Legal authorities, if required by law or necessary to protect rights, property, or safety
  • To prevent fraud or other illegal activities

4. What choices do you have over how we use your information?

  • Email: Opt-out of marketing emails by following instructions in the email. Non-marketing emails may still be sent.
  • Location Information: You may disable location services on mobile or desktop devices.
  • Cookies: You may set your browser to reject cookies or notify you of cookies. Some Site features may be affected.

California Residents: You may opt-out of sharing personal information for third-party marketing by emailing firstlinesafetyeyewear@gmail.com with your request.

5. How do we secure your information on our Sites?

We use commercially reasonable measures, including encryption, firewalls, and administrative safeguards to protect your personal information. While we strive to secure your information, no system is 100% secure.

We may link to third-party websites for convenience. We do not control, endorse, or assume responsibility for the privacy practices of those websites.

6. Biometric Information

Our virtual try-on tool allows you to see products on your face using augmented reality. No biometric data is stored or transmitted; all processing occurs locally on your device.

7. Changes to this Privacy Policy

We may update this Privacy Policy at any time. The effective date will be updated when changes are made.

8. Contact Us

For questions or concerns about this Privacy Policy, email us at:

Effective Date: October 16, 2025