Free US Shipping on Orders $50+
14 Day Hassle-Free Returns
Veteran owned and engineered
Rx friendly
Free US Shipping on Orders $50+
14 Day Hassle-Free Returns
Veteran owned and engineered
Rx friendly
Free US Shipping on Orders $50+
14 Day Hassle-Free Returns
Veteran owned and engineered
Rx friendly
Protecting 500,000 Lives by 2030
11M+
39M+
3–5M
1.5–2M
2–3M




Building Jacksonville into America’s First Vision-Safe City
Vision Strong Duval™ is Firstline’s flagship social impact initiative, a bold, first-of-its-kind collaboration between the City of Jacksonville, the Jacksonville Jaguars, and Jacksonville-based Firstline, led by U.S. Navy Trident Nuclear Submarine Force Veteran Anthony B. Miles.
Our mission is clear: protect every eye in our community — from first responders on the frontlines to families, athletes, and everyday workers. By combining workforce protection, medical innovation, and civic pride, we’re proving that safety eyewear can be more than PPE — it can be a movement for unity, resilience, and national leadership.
Owning History, Not Just Eyewear
Trusted by Those Who
Protect and Serve



MANIFESTO
This is more than eyewear.
This is a frontline.
A signal. A stand. A symbol.
For every worker, every kid, every fan, every neighbor—who deserves to be seen and protected.
Safety is not a privilege. Vision is not a luxury. Visibility should never be reserved for the few.
We don’t just make goggles. We craft gear for the people who hold up the world — from the plant floor to the playground, city hall to gameday.
Powered by veterans. Led by purpose. Backed by a community that refuses to stay unseen.
This is vision equity. This is civic unity. This is Firstline.
Put 'em on — and step into your power.
Visual Implementation Without Full-Width Background Image



From Submarine Duty to Vision Health Tech Pioneer
